Personal Branding 

How the Power of “One Word” Can Transform Your Career Path

Less is always more, especially when it comes to creating memorable consumer brands (think Apple and Starbucks).  This same strategy works in your job search.  

Rich Keller will demonstrate, through an interactive game using all audience members, how the power of “one word” can help you break through the clutter and stand out in the crowd.  

Rich Keller is a marketing executive that is recognized as a passionate, collaborative and motivational change-agent who drives transformational growth by inspiring high-performance global teams to reach their maximum potential.  He is a proven disruptive thinker with a unique skill-set blending emotional brand building, financial acumen and motivational leadership across large, medium and start-up enterprises in the global luxury retail, consumer packaged food and beverage and intimate apparel sectors.

Rich’s career-to-date has been spent leading high-performance global teams for some of the world’s most iconic brands: Godiva, Planters and Chips Ahoy! to name a few.  His business approach hinges on relationship building, utilizing internal and external engagement to create a collaborative process.  He brings people together by creating dialogue to share experiences, connect thoughts, debate ideas, develop solutions and ultimately bridge gaps.  He believes that this philosophy helps companies deepen the emotional connection between brands and consumers to create magic.  At Godiva, Rich was awarded the “Offering Passion” CEO award for demonstrating, on a daily basis, how these values and behaviors can drive success for a global company.  

Rich is equally passionate about making an impact on his community.  After overcoming cancer at age 26, he fulfilled his dream of crossing the finish line of the New York City Marathon.   His marathon medal is a daily reminder that one can find the strength from within to persevere and endure in spite of overwhelming obstacles.  In 2014, he launched a 501c3 sports charity called S.C.O.R.E. 4 The Cure.  S.C.O.R.E stands for Support, Cancer, Outreach, Research & Education.  The charity’s mission is “To inspire kid & teen athletes to use their passion for playing sports to conquer cancer, one S.C.O.R.E at a time”.  All proceeds benefit pediatric cancer charities.

Rich has his MBA in Marketing & Strategic Management from The Wharton School at the University of Pennsylvania and his Executive Mini-MBA in Digital Marketing from Rutgers University.  He resides in Florham Park, New Jersey with his wife Sharon, an Obstetrician-Gynecologist who is a breast cancer survivor, and his two children, Zachary (17) & Samantha (14).